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john davies
notes from a small vicar
from a parish
in Liverpool, UK

    Wednesday, November 26, 2003
    Brands within a basket
    "Focus on Star Brands - Liverpool has been designated an 'attack brand' by NWDA. The Capital of Culture win has added further value to the Liverpool Brand. Faith tourism is a niche market with potential for Liverpool due to its outstanding architectural assets and history of settlement by numerous diverse populations. The 'Walk of Faith' brand is a slipstream brand within the basket of Liverpool brands. The designation of 2004 as 'Faith in One City' provides an outstanding platform to develop and trial Faith Tourism as an exemplar for the whole region."

    Either get depressed at this extract from a paper from the North West Tourist Board, or send it up and post it to Pseuds Corner. See it either as an example of marketing-speak trying to describe an aspect of the city's life in totally ridiculous terms, or as a theological document reducing faith to another form of 'branding'. Today our urban theology group held our first session on 'Capital and Culture - the Liverpool Experience', and this is how we began. If this reflects the mindset of those envisioning the city's cultural shape then there's plenty of material to keep us going, in the run-up to 2008. [PS: You're too late to send it to Pseuds Corner - I already have.]