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john davies
notes from a small vicar
from a parish
in Liverpool, UK

    Tuesday, June 29, 2004
    More tea vicar

    Once again Jonny Baker's unearthed a fascinating link: this to a church in Cornwall, St Kea, which called in an advertising wizz to rebrand themselves in an attempt at cultural relevance.

    I'm not sure the exercise was that successful - navigating the site involves wading through pages of theology squeezed into an unappealing business plan format, before arriving at the inevitable shop, with options to pre-order items like 'God Bless You' tissue boxes and 'Heavens Above' umbrellas. At that point I couldn't help thinking how ST KEA looks very similar to IKEA and that prejudiced it all for me I'm afraid.

    The idea seems tired; but perhaps it's been worth it just for the mug. Although oddly the picture seems to show a mugfull of chocolate, nevertheless the design is inspired: mine's on pre-order already.